LOCAL SEARCH ENGINE OPTIMIZATION IS VITAL
Every business that is “local” should go-all-out to get great results in the search engines for their keywords. You need local SEO (search engine optimization) marketing which is for any business with a physical address and makes face-to-face contact with customers.
Benefits of Local Search SEO
- The bulk of the business goes to the first few listings in a search result.
- Local search results generates more focused traffic which will increase your conversion-to-sale ratio
- You can measure how your business is doing vs. competitors.
- Local SEO is the new yellow pages. Remember if you are not visible in the local search results, the business goes to your competitors.
Convert local search results into sales – ensure your site has a call to action such as call now, order now, etc.
EXAMPLES OF A “LOCAL” BUSINESS
Each of these local businesses will have a geographic area that they service. E.g. a Veterinarian may service a 20-mile area around their clinic. Some clients may come from further away, but the bulk of their business is within that radius.
In a metro area that 20 miles could include multiple cities. E.g. a Veterinary Hospital in Surrey, BC could also service nearby Delta, BC. Thus, the geo (short for geographic) targeting would be both Surrey and Delta BC.
Turn Your Prospects Into Buyers
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