As you’ve been developing your internet marketing for small business campaign you’ve hopefully spent time collecting email identities of your clients and customers and now you have the makings of a useable email list. The next question is how do I use this list? What kind of email do I send out?
Using Newsletters to Increase Awareness of your Services
Let’s say, for example, that you’re a veterinarian – that seems so strait forward and easy to understand. I’m sure most people would think ‘Well, I know what a Veterinarian does. He/she takes care of sick animals and helps make them well.’ And certainly that is true and probably the overwhelming majority of your work. But it’s entirely possible that you might do other things as well.
You might be a Vet known for your work with cats and dogs, but also treat birds and reptiles. Or perhaps you’re known for your reptilian practice but also treat kits and pups.
Maybe you make housecalls, a rarity in this world, but no one knows that except a small handful of your patient’s human counterparts.
Perhaps you’re a Vet who practices ‘wellness care’ for animals.
Some Vets board animals in their facility. Some Vets help to get animals adopted. Some Vets are politically active about animal rights in their local community.
All of this is to say that you have many things to tell your mailing list about.
How to Effectively Structure a Newsletter for the Best Results
Write what we refer to as a ‘Marketing Tip’ – keep it brief, about 100 words or so. It can be about a service you deliver that perhaps not everyone knows about. It can be about a related field, such as animal nutrition or keeping your pet safe in the summer months, or perhaps even a success story from one of your pet-patients.
Then, find a great photo to add to this tip. In the field of Veterinary medicine I would suggest taking pictures of all your patients and using their images when possible (as long as they’ve put their paws to the release papers).
Next you want to highlight two or three of your blogs. Maybe they related to the prior topic, maybe not. Anyway, you include the first paragraph of each of those blogs and the links to the blogs so your audience can then read them in their entirety.
Now I used the example of being a Vet here for illustrative purposes, but this is a great tool for all small business internet marketing. Newsletters are an excellent way to stay in communication with your public and expand their understanding of your business.
Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to Doug Hay & Associates and a clickable link back to this page.